Mazda Motors UK today announced its first year as headline sponsor of the London Triathlon, the world’s largest swim-bike-run event, has been a huge success. This year’s event, held on August 9/10 at ExCeL in London’s Royal Victoria Dock, was bigger than ever with over 13,000 competitors. “Mazda wanted to add to the experience of taking part in the Mazda London Triathlon,” Mark Cameron, marketing director for Mazda, explained. “So we introduced a theme to the event, ‘Heroes’, and created activities as part of that theme, which we hope made the weekend even more memorable for competitors and their families as well as other spectators.”

Triathlon hero and Ironman Legend Dave Scott was one of many speakers who appeared in the new ‘Ambassadors Theatre’  to share experiences with others at the Mazda London Triathlon. The Theatre was created and run by Mazda to provide information and inspiration for all triathletes, whether experienced or novice, and give visitors a chance to ask questions of some of triathlon’s greatest and most talented individuals.