Kia has confirmed it has extended the partnership with its global brand ambassador and reigning Wimbledon champion Rafael Nadal for another three years. The agreement will enable Kia to continue featuring Nadal in its global print and television advertising campaigns as well as event appearances such as major motor shows.

Kia has a long standing association with tennis sponsorship. This January, Kia extended its multi-million US dollar partnership with the Australian Open to become the major sponsor until 2013. Kia has further broadened its relationship with tennis through its official worldwide sponsorship of the Davis Cup and association with tennis stars such as Andre Agassi and, more recently, with Rafael Nadal as global brand ambassadors.

“I am proud to be able to continue this relationship with Kia Motors as I believe in creating long-lasting relationships,” Nadal, who beat multiple champion Roger Federer in five thrilling sets in the final, said. “I have been supported by the company for a number of years already, and am happy to be able to grow both with the company and as a professional athlete for many more years to come.”

Nadal, the 22-year old Spaniard and current world No. 2 ranked men’s professional player, took the world of tennis by storm when he made his professional debut in 2001 at the age of just 16. He won 10 titles before his 20th birthday, an achievement unsurpassed in any Open. He is also the four-time defending French Open champion.